Foxden is a hospitality company offering a wildly unique portfolio of stunning, high-end vacation properties across Southern California. They had the perfect locations. What was missing was a brand and a website that resonated with their sophisticated clientele and stood worlds apart from their competitors.
The website solution is sleek, elegant, fun, and efficient. Witty copy atop beautiful photography gets visitors to Foxden.com into the vacation mindset immediately upon arrival. It also serves to attract potential real estate partners to the ever-expanding Foxden portfolio.
BRAND IDENTITY
The goal was to create an identity that captures the inimitable spirit of Foxden. Leaning into the nocturnal nature of the fox, the vibrant orange is juxtaposed against a dark midnight blue to emanate a cultured-but-playful feeling. This look and feel was expanded across various social channels and printed materials.
“This was our second project with Caparro. And we’re definitely coming back when we need a third. Chris always manage to take our marketing beyond our expectations – to a place that perfectly encapsulates our vision and adds a delightful topspin. We started with a simple idea. And in very little time, they built a wonderful brand around it that definitely stands out.”
— Brookelyn Fox, Owner, Foxden
IN THE PRESS