Brandblack is an athletic footwear brand founded by David Raysse,
a long-time veteran of the sneaker industry. His idea was to combine performance footwear with high-fashion aesthetics.
We created the brand identity, advertising, packaging and a variety of additional identity projects for Brandblack’s sponsored athletes as well as their proprietary technologies.
BRAND VIDEO
IDENTITY
ADVERTISING
PACKAGING & ACCESSORIES
JAMAL CRAWFORD IDENTITY
The "J.Crossover" is Jamal Crawford's signature shoe for Brandblack. When we began work on the logo, we thought about ways to visualize Jamal's distinct athletic style. Our final design shows his initials forming an "X" that symbolizes the ball crossing side-to-side in Jamal’s famous crossover move. He loved it.
FORCE VECTOR TECHNOLOGY
Force Vector is a proprietary Brandblack technology. It provides incredible stability, while remaining ultralight. We designed the Force Vector logo and created impactful ads to highlight this new footwear technology.
ADVERTISING